Sabato De Sarno unveils his first Gucci SS24 collection, inspired by fashion photography, highlighting essentials with sensual and confident touches.
Sabato De Sarno has just unveiled his Spring/Summer 2024 collection for Gucci, paying homage to iconic fashion photography. The campaign takes us back to Sarno’s beginnings, captured by David Sims, coincidentally the first photographer Sarno collaborated with when taking his initial steps in the fashion world.
Aiming to tell a story of “real-life and authentic women,” the new Ancora campaign highlights a variety of essential garments, along with five new faces: Ana, Fadia, Jiahui, Nyajuok, and Violet. Representing a “diverse spectrum of beauty,” Ancora seeks to showcase themes of sensuality, freedom, and confidence.
Spotlighting key pieces from the collection, the campaign features patent leather bags paired with matching blazers, shorts, and skirts, complemented by striking eyewear, jewelry, and footwear.
Take a look at the new campaign above and visit the Gucci website to get a closer look at the collection.
