Sabrina Carpenter embodies timeless glamour in Versace’s latest campaign, showcasing the ‘La Vacanza’ collection with freshness, luxury, and iconic style.
Following the resounding success of last week’s ‘La Vacanza’ collection launch, Versace returns with a new, refined instalment, fronted by global star Sabrina Carpenter. Captured through the lens of acclaimed photographer Carlijn Jacobs, the campaign presents Carpenter in a series of elegant portraits, highlighting key pieces from the collection.
Inspired by old Hollywood glamour, this visual concept celebrates the versatile spirit of ‘La Vacanza’, designed to transition effortlessly from poolside relaxation to chic evening occasions, all wrapped in a modern air of luxury. At the heart of the campaign is the iconic Versace Tag Bag, now introduced in two striking new colourways: classic gold and poolside turquoise.

Carpenter shared her excitement about the collaboration, stating that wearing Versace has always made her feel empowered and free to express herself. “This collection is exactly that, it feels liberating, exciting and true to who I am”, said the singer. Fans of the artist and the Italian fashion house can explore more of this dazzling collection on Versace’s official website.