Shu Qi becomes the global ambassador for Bottega Veneta

Shu Qi becomes the Global Ambassador of Bottega Veneta, merging the luxury of fashion with her cinematic legacy.

Renowned and award-winning actress Shu Qi has been chosen as the Global Ambassador for the luxury fashion brand Bottega Veneta. In this exciting new role, Shu Qi, who recently attended the brand’s Spring 2024 runway show in Milan, will lead an exclusive campaign set to be launched soon. The stunning campaign images were captured by the talented photographer Sander Muylaert.

In these images, Shu Qi showcases Bottega Veneta’s new Gemelli shoulder bag and wears a jacket crafted with the brand’s signature Intrecciato technique. She praises the brand for its focus on classic Italian craftsmanship, blended with innovative creativity and a truly unique global perspective. Shu Qi highlights the cinematic quality of the design, which succeeds in conveying a beautiful sense of texture, detail, and movement.

Shu Qi joins the Bottega Veneta ambassador family, which, under the creative direction of Blazy, also includes popular BTS pop-star Kim Nam-joon (RM). Shu Qi’s selection strengthens the brand’s ties to the world of the arts and promises to further boost its global recognition thanks to the actress’s outstanding career in the film industry.

With a career spanning nearly three decades, Shu Qi has starred in both box office hits and cult films. She has been a part of acclaimed movies, some of which made it to the prestigious Cannes Film Festival. In addition to her acting achievements, Shu Qi has received numerous awards throughout her career and has served as a jury member at important film festivals.

The actress not only boasts an impressive acting career but has also been spotted at high-profile fashion events and has participated in advertising campaigns for renowned beauty brands. Undoubtedly, her appointment as the Global Ambassador for Bottega Veneta promises to elevate the brand to new heights in the world of fashion and luxury.