Dua Lipa continues her journey with PUMA and unveils new ‘Speedcat’ models
Dua Lipa continues her collaboration with PUMA, presenting new Speedcat models in ‘Haute Coffee’ and ‘Royal Blue’, available…
PUMA appoints Arthur Hoeld from adidas as its new CEO.
PUMA makes waves by naming Arthur Hoeld, a seasoned adidas executive with 26 years of experience, as its…
Puma and LaQuan Smith unveil their second boxing-inspired collaboration
Puma and LaQuan Smith return with a collection inspired by boxing, blending luxury and sport in innovative clothing…
PUMA redefines women’s sportswear with its new ‘JER-SHE’ collection
In celebration of International Women’s Day, the sportswear brand launches its innovative ‘JER-SHE’ collection, a line that empowers…
The Return of FENTY x PUMA: Neon Avantis, Jelly Slides, and Pocket Bags
FENTY x PUMA made a comeback with vibrant neons, Jelly Slides, and Pocket Bags, reaffirming Rihanna’s bold and…
Collina Strada x PUMA: A new vision for the Mostro
Following its debut on the New York Fashion Week runway, the second collaboration between the two brands is…
Louis-Gabriel Nouchi reinvents the PUMA Mostro
Louis-Gabriel Nouchi reinvents the iconic PUMA Mostro with the new mules, blending modernity, comfort, and the original legacy.…
Rihanna and PUMA Present the New ‘FENTY Avanti LS’
PUMA and Rihanna redefine style with the FENTY Avanti LS: a retro-futuristic design in vibrant blue, inspired by…
Adidas enters F1 as partner of Mercedes-AMG Petronas
Adidas will replace Puma as the official clothing supplier for the Mercedes-AMG Petronas F1 team, marking its entry…
PUMA and Juun.J present the revolutionary Speedcat
PUMA and Juun.J revolutionise design with the new Speedcat, a fusion of futuristic elegance and automotive heritage. PUMA…
The “soccer mom style” that Rihanna reinterpreted in her latest event
Rihanna redefined the “soccer mom” concept with her unmistakable style at a recent Fenty x Puma event in…
Romeo Beckham introduces the new FENTY x PUMA Avanti
Romeo Beckham stars in the campaign for the FENTY x PUMA Avanti, a fusion of PUMA’s sports legacy…