Therabody expands its beauty tech innovation with the launch of the TheraFace Mask Glo, supported by Kendall Jenner as the new face of the brand.
Therabody continues its expansion in the beauty tech space with the launch of the TheraFace Mask Glo, a red, infrared and blue light mask that combines cutting-edge technology with a wireless design. Priced at $380, the device offers up to 10 treatments per charge and includes facial vibration therapy for enhanced relaxation. It is now available on Amazon, Target, Best Buy, Ulta Beauty, Harrods, John Lewis, Nordstrom and Bloomingdale’s, as well as on the brand’s official website.
Following the success of its first model in 2023, the TheraFace Mask — which achieved multimillion-dollar sales despite its $650 price tag — the company has developed this new version with a more accessible approach without sacrificing results. According to Tim Roberts, Vice President of Science and Innovation at Therabody, the goal was “to democratise clinically proven and safe technology, maintaining the same efficacy with an optimised light dose.”
The new model reduces the number of lights from 648 to 504, adjusting the total treatment time from nine to twelve minutes to preserve the same skin benefits. It is also lighter and more comfortable, allowing users to multitask while wearing it.
The addition of Kendall Jenner marks a turning point in Therabody’s communication strategy, as she becomes the first figure to represent its beauty line. “Kendall has always been deeply wellness-oriented; she even has a wellness room in her home. Her family has supported Therabody from the very beginning, and Kim Kardashian showcased our first mask on her social media,” said John Soloman, the company’s Chief Marketing Officer.
The model will star in global campaigns across television, digital media and retail spaces, strengthening the brand’s connection with younger audiences. With this collaboration, Therabody aims to broaden its consumer base by bringing professional-level aesthetic technology to home use.
Alongside the TheraFace Mask Glo, the brand has also introduced three new devices: Theragun Mini Plus ($280), Theragun Prime 6th Generation ($330) and Theragun Sense 2nd Generation ($300), further cementing its leadership in wellness and personal care technology.
