Victoria Beckham and Safilo Group have signed a global 10-year agreement to launch luxury eyewear collections until 2035.
Victoria Beckham, renowned fashion designer and international figure, has entered into a global licensing agreement with the Italian eyewear giant Safilo Group. The 10-year contract will enable the creation, manufacture, and distribution of exclusive optical and sunglasses collections under the Victoria Beckham brand until December 2035. This strategic collaboration aims to position the brand as a benchmark of luxury in the international eyewear market.
The first collection of this new phase will be officially launched for the Spring 2026 season and will be available at selected retail outlets from January next year. With this agreement, Victoria Beckham is betting on sustained growth in the high-end optical sector, supported by Safilo’s technical expertise and global reach, a company with a distinguished track record in the designer eyewear industry.
Beckham expressed her enthusiasm for this new chapter, highlighting Safilo’s commitment to quality and craftsmanship. According to her statements, this alliance represents an opportunity to consolidate the brand in a competitive and demanding segment, with designs that reflect elegance, precision, and sophistication.
Safilo, for its part, reaffirms its commitment to the luxury female segment. Angelo Trocchia, CEO of the company, emphasised that the addition of Victoria Beckham strengthens the group’s portfolio and enhances its presence in the premium market. This partnership adds to other key Safilo collaborations, such as its long-term agreement with David Beckham, the designer’s husband, whose eyewear line has also been a commercial success since its launch in 2020.
Victoria Beckham Ltd., which includes fashion and beauty divisions, has experienced significant growth in recent years. In the 2023 fiscal year, the company reported a 52% increase in revenue, reaching £89.1 million. Adjusted earnings also showed considerable improvement, with an EBITDA of £1.8 million compared to £200,000 the previous year. This performance strengthens the brand’s position as one of the most dynamic within the independent fashion and luxury landscape.
Headquartered in Milan with a global presence, Safilo continues to expand its influence through its own brands such as Carrera, Polaroid, Smith, and Blenders, as well as international licences including names like Boss, Marc Jacobs, Moschino, Isabel Marant, and Tommy Hilfiger. In the first quarter of 2025, the company recorded a 3.1% increase in sales, reaching €285.8 million, driven by strong performance in strategic brands such as Eyewear by David Beckham.
The alliance between Victoria Beckham and Safilo marks a new chapter for both companies, combining creativity, signature design, and global projection, with a clear vision: to redefine luxury in the world of eyewear.
-380x380.webp)
