Pedro Pascal becomes Chanel’s newest ambassador, reinforcing the maison’s new chapter under the creative direction of Matthieu Blazy.
Pedro Pascal continues to cement his influence within the fashion industry. The Chilean-American actor has been appointed as a new Chanel ambassador, formalising a relationship that has been building over recent months and now marks a significant step in the French house’s evolving strategy under Matthieu Blazy.
Known for a career that seamlessly spans prestige television, blockbuster cinema and theatre, Pascal has become one of the most compelling and magnetic figures of his generation. His body of work includes titles such as ‘The Last of Us’, ‘The Mandalorian’, ‘Fantastic Four’, ‘Eddington’ and ‘De Noche’, while his upcoming project, ‘Behemoth!’, is set to add yet another transformative role to his trajectory.
However, Chanel’s decision goes beyond his on-screen presence. The maison has highlighted his charisma, humour and genuine ability to connect with people as defining qualities behind the appointment. Equally important is his commitment beyond the spotlight: Pascal has long supported Doctors Without Borders, co-hosted the Artists for Aid benefit concert in Los Angeles in January 2026 — which raised $5.5 million for humanitarian relief in Palestine and Sudan — and has consistently advocated for the LGBTQ+ community.
The connection between the actor and the house had already been signalling its strength. In October last year, Pascal attended Chanel’s Spring/Summer 2026 show at the Grand Palais in Paris, where Blazy presented his debut collection for the maison. Months later, at the 98th Academy Awards in Los Angeles, he appeared dressed in Chanel, confirming to a global audience that his relationship with the brand extended far beyond a one-off appearance.
Reflecting on this new chapter, Pascal has expressed his enthusiasm for joining Blazy’s creative universe, describing it as powerful, elegant and warm. He referred to the opportunity as both “a joy and an honour”, also noting that what draws him most to Chanel is its ability to remain modern and relevant without losing sight of its heritage.
For his part, Matthieu Blazy has described Pedro Pascal as a remarkable man and an extraordinary actor, highlighting his kindness, talent and perspective on the world. In this context, the actor’s appointment not only strengthens the dialogue between fashion and cinema, but also signals a new direction for the house.
With this move, Chanel appears to be embracing a more open, relatable and contemporary vision of masculinity — one that aligns with shifting cultural narratives and the evolving expectations of global audiences.
