Less than a month after BTS member Jungkook was announced as Calvin Klein’s new ambassador, the K-pop star appears in the brand’s Spring 2023 campaign.
The second official campaign to be launched with Jungkook CK’s spring offering, sees the band member highlighting the brand’s hero products, with some rather sensual imagery. Pictured with the T-shirt Calvin Klein Hero Archive in black and white, the star features the brand’s signature CK monogram logo combined with classic denim silhouettes.
With a playful 90s energy, the campaign arrives in black and white, with Jungkook taking center stage in classic styles. Its partnership with the brand was first confirmed in March this year, when CK CMO Jonathan Bottomley said:
“Jung Kook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through his music and style. We are fortunate and excited to have him join the Calvin Klein team.”
Check out the BTS star in action here and visit Calvin Klein’ s website to shop the collection.
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