Robert Pattinson Named New Global Ambassador for Jaeger-LeCoultre
Robert Pattinson becomes Jaeger-LeCoultre’s new global ambassador and will star in an upcoming campaign for the prestigious Swiss…
Hermès Brings Silk to Fine Watchmaking With the Arceau Cheval Natté, a Horse Woven From Nearly 400 Threads
Hermès introduces the Arceau Cheval Natté, an exclusive watch that transforms hundreds of silk threads into an extraordinary…
IU Joins Jaeger-LeCoultre as Global Ambassador, Celebrating Timeless Craftsmanship and Quiet Elegance
Jaeger-LeCoultre welcomes South Korean superstar IU as its newest Global Ambassador, uniting fine watchmaking, authenticity and artistic excellence…
Jaeger-LeCoultre finds its newest global star in SEVENTEEN’s JOSHUA
JOSHUA of SEVENTEEN has been named Friend of the House by Jaeger-LeCoultre, strengthening the growing connection between fine…
TAG Heuer reinvents racing aesthetics through pastel tones as the Formula 1 Solargraph becomes summer’s defining accessory
TAG Heuer unveils the Formula 1 38 mm Solargraph collection in pastel shades, perfectly aligned with the biggest…
Patek Philippe acquires Beyer Chronometrie: the end of an era and the birth of a new Zurich flagship
The historic Beyer Chronometrie will close in 2026 as Patek Philippe takes over its iconic Zurich location to…
Parmigiani Fleurier unveils the Tonda PF Sport Chronograph Silver Verzasca: high watchmaking inspired by Swiss nature
Parmigiani Fleurier launches the Tonda PF Sport Chronograph Silver Verzasca, a luxury timepiece inspired by the Swiss valley…
Ryan Gosling chooses TAG Heuer for the premiere of ‘Project Hail Mary’ and his global press tour
Ryan Gosling wears a TAG Heuer Carrera Chronograph Seafarer at the London premiere of ‘Project Hail Mary’ during…
Gisele Bündchen is the new face of Chanel’s J12 watch
The Brazilian supermodel fronts the latest campaign for Chanel’s best-selling timepiece, connecting freedom, elegance and a contemporary spirit.…
Hermès unveils the Cape Cod Mini, the most delicate reinterpretation of its iconic timepiece
Hermès introduces the Cape Cod Mini, a refined jewellery-inspired evolution of its 1991 watch designed by Henri d’Origny.…
Yuto Horigome Becomes Global Ambassador for G-SHOCK, Bridging Skateboarding and Extreme Durability
The Olympic skateboarding champion joins G-SHOCK as Global Ambassador, strengthening the link between urban culture, innovation and uncompromising…
Hublot Names Jung Kook Global Ambassador, Strengthening Its Contemporary Luxury Alliance
South Korean artist Jung Kook becomes Hublot’s new Global Ambassador, leading a partnership that unites music, innovation and…