ROTATE and Hummel reinvent the Danish Women’s National Team kit
ROTATE and Hummel have teamed up to reinvent the Danish women’s national football team kit, merging fashion and…
Lamine Yamal and Aitana Bonmatí join Adidas to promote support in sport
Adidas launches ‘You Got This’, a campaign that promotes positive support in sport, combating pressure and creating a motivating…
Max Verstappen enters the fashion world with AlphaTauri
The four-time Formula 1 world champion has been named global ambassador for AlphaTauri, Red Bull’s premium fashion brand.…
OPPO signs Lamine Yamal as global brand ambassador
The young Spanish football prodigy, Lamine Yamal, joins OPPO to lead its global campaign ‘Make Your Moment’. OPPO…
Qinwen Zheng, the tennis star is Dior’s new global ambassador
Tennis player Qinwen Zheng becomes Dior’s global ambassador, blending her sporting talent with her growing influence in the…
Loewe and On: the fusion of luxury and technology in footwear
Loewe and On merge luxury and technology in the new ‘Cloudtilt 2.0’, a trainer that combines innovative design,…
Adidas enters F1 as partner of Mercedes-AMG Petronas
Adidas will replace Puma as the official clothing supplier for the Mercedes-AMG Petronas F1 team, marking its entry…
Fendi Unveils Its New Skiwear Collection
Fendi presents its 2024 ski collection, blending luxury and functionality with elegant designs and high-quality materials. Fendi has…
Fashion and chaos: how AVAVAV reinvents sporty style with Adidas
The collaboration between AVAVAV and Adidas was one of the most striking moments of Milan Fashion Week. The…