Khloé Kardashian debuts XO Khloé, her first solo fragrance, blending luxury, creativity, and a captivating essence.
Khloé Kardashian ventures into the world of fragrances with the release of XO Khloé, her first independently developed perfume in collaboration with Luxe Brands. After years of work, the fragrance will launch on November 25 at Harrods in the UK and on December 1 at Ulta Beauty in the US, priced between $58 and $78.
The scent features notes of crystallized rose petals, lavender, and sage, with a heart of orange blossom, praline, and peach, and a base of tonka bean, soft woods, and musks. Created with renowned perfumers Alberto Morillas and Clément Gavarry, it reflects a personal approach for Kardashian.
“This is my first fragrance entirely on my own, and while it’s scary, it’s also incredibly liberating,” Khloé said. Inspired by the power of scents to evoke memories and emotions, she described the perfume as a project infused with authenticity and creativity.
The launch will include exclusive campaigns at Harrods and Ulta, as Kardashian shares behind-the-scenes details on social media. With projected annual sales of up to $100 million, XO Khloé is poised to become a global success, combining luxury, innovation, and Khloé Kardashian’s unmistakable vision.
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